Why does Softie cost more than basic collagen supplements on Amazon?Most collagen supplements on Amazon are bovine-sourced — made from cow hide — which cats, as obligate carnivores, cannot absorb efficiently. Bioavailability runs at 20–30% at best, meaning most of what you give never reaches the skin, joints, or kidneys. Softie uses cold-water marine collagen with over 95% bioavailability — smaller peptides that pass directly into the bloodstream and get to the tissue that actually needs it. You're not paying more for collagen. You're paying for collagen that actually arrives.
What if my cat won't take it?
Softie is unflavoured and odourless — most cats don't notice it at all when added to food or water. If your cat refuses it, contact us. Every order is covered by our 90-day money-back guarantee — full refund, no questions asked.
How does liquid collagen actually work?
Collagen is the most abundant structural protein in your cat's body — it holds together the skin barrier, joint tissue, gum tissue, and the kidney filtration membrane. As cats age, collagen breaks down faster than the body replaces it. Softie delivers hydrolyzed marine collagen peptides in liquid form, which absorb directly into the bloodstream at over 95% — rebuilding the structural tissue that's quietly degrading underneath the surface.
How does this protect the kidneys?
The kidney filtration membrane is built from collagen. As collagen depletes with age, that membrane weakens — and cats show no symptoms until approximately 70% of kidney function is already gone. By the time it shows on bloodwork, the damage has been building for years. Daily collagen gives the kidneys the building blocks they need to maintain the membrane before the deterioration becomes irreversible.
How often should I give it?
One dropper per cat per day, added directly to food or water. Consistency is what drives results — daily use is more effective than occasional use.
Can I give this alongside my cat's existing food or medication?
Yes. Softie Marine Liquid Collagen is 100% natural and additive-free — compatible with any standard diet. If your cat is under veterinary care for a kidney or chronic health condition, consult your vet before use.
How quickly will I notice a difference?
Most owners notice coat quality improving within the first 2–3 weeks. Improved mobility and energy typically shows within 4–6 weeks of daily use. Longer-term internal benefits — skin barrier integrity, joint support, kidney protection — build over 3 months of consistent use.
Is it safe for kittens or senior cats?
Softie contains no artificial additives, flavourings, or fillers — suitable for cats at all life stages. Senior cats especially benefit given the accelerated collagen loss and kidney risk that comes with age. If your cat is managing an active kidney or chronic health condition, consult your vet before use.
How much is in a bottle and how long will it last?
One bottle contains approximately 30 servings — a one-month supply for a single cat. Multi-cat households may want to grab 2 bottles.
How should I store it?
Keep in a cool, dry place away from direct sunlight. Refrigerate after opening. Keep out of reach of children.
What is covered by the guarantee?
Every order is protected by our 30-day money-back guarantee. If you don't see a meaningful improvement in your cat's coat, mobility, or overall condition within 30 days — contact us for a full refund, no questions asked.